I received this book for free from ARC received from publisher in exchange for an honest review. This does not affect my opinion of the book or the content of my review.Mosquito Advertising: The Parfizz Pitch by Kate Hunter
Series: Mosquito Advertising #1
Published by University of Queensland Press on 2010
Genres: fiction, junior fiction, middle fiction
Source: ARC received from publisher
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An exciting new middle-reader adventure – a modern neighbourhood gang with all the charm of the Famous Five. Katie Crisp has talent, it's just that the report card hidden in her room doesn't show it. School's out for another year and Katie is set to spend the summer lazing under the sausage tree in the backyard of the only home she's ever known. So, when she discovers that Parfitt's Family Soft Drink Company is about to be taken over by a corporate giant, leaving her mum out of a job and them both out of a home, it's time to finally show everyone what she's made of. With her nose for trouble and her eye for advertising, and a little help from some neighbourhood friends, Katie declares Mosquito Advertising open for business. Pocket money and creative thinking can stretch a long way when everything that means anything to you is about to be destroyed.
I really enjoyed reading this modern story featuring a group of kids (early teens) solving a mystery and simply enjoying hanging out together over the summer school holidays. I loved the Australian setting, the humour and the very real way that the kids related to each other.
As for the mystery at Parfitt’s, this had a very Trixie Beldon/Famous Five feel about it as Katie and her friends realised that there was a problem and set about solving it, mostly ignored by the adults in the story.
I like the way the advertising industry is portrayed with the money-hungry, do anything to get the contract attitude of some of the characters balanced with an acknowledgement that good advertising strategies are necessary to promote a product and gain sales, without which a business cannot continue to function effectively. The initial Parfitt’s Christmas Greeting posted as a YouTube clip was a particularly good way of highlighting the way modern technology can be used to reach a market audience. Mosquito Advertising even has their own website.
This book was brimming with humour and fun. I think it would be a great discussion text for late primary school/early high school students studying the influence of marketing and advertising, but it is also simply an enjoyable book that should appeal to both male and female readers who like to read books with a mystery to solve.
Can’t wait for the release of the second book in December 2010.
Recommended for readers aged 8+ years.by